BENEFITS OF PROVIDING AN ATM FOR YOUR CUSTOMERS
ATMs allow customers to access all of their available cash from bank cards, credit cards, etc. A study held by 7-Eleven and Convenience Store Decisions Magazine showed that 20%-30% of the money withdrawn from an ATM was spent right there on the premises.
Access to cash is a great advertising tool in attracting new customers and rewarding the existing ones. 60% of Americans ages 25-34 and 51% ages 25-49 use ATM machines 8 times a month, withdrawing an average of $61.00 per transaction.
Cash does not bounce. When a customer uses cash from an ATM, it cuts down the charge backs, disputes, bad checks, and the stress associated with them. Also, by directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying.
Providing a value added service that addresses your customers banking needs not only makes it safe and convenient for patrons, but it also increases the overall image of the business.
For the ATM owner, ATMs can reduce the amount of cash deposit in the register and (minimize) large nightly bank deposits through re-circulation of available cash.
The surcharge income that you generate from your ATM will, in most cases, cover the cost of your lease and will amount to substantial profits. But the real profit comes from the additional sales from the thousands of extra dollars spent in your business.